Law360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
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Motivating lawyers to participate in internal programs can be like playing hardball. Actually getting them excited about participating in the program? You might just strike out. We get it, they’re all about those billables! But what if you could play into their competitive side to boost engagement?
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