Are You an Outlaw? Meet Erika Ritzer
Who has redefined what it means to think outside of the law (AKA Outlaw) and is helping each of us in the process?
Meet Erika Ritzer, the President of ProjectM Partners, a consultancy that helps management and marketers at law firms complete projects with expert guidance. As a business leader and project manager at boutique professional services design and technology firms for over thirty years, Erika has led the strategy, positioning and implementation of branding programs and websites for firms of all sizes. Her contacts in the legal industry are unmatched, uniquely positioning her to find law firms the right design, content and technology partners for their marketing projects.
Whether presenting at Legal Marketing Association events or advising law firm leaders on branding and marketing strategies, Erika brings strength of character, positivity, and a passion for connection to everything she does.
Enjoy getting to know this month's Outlaw, Erika Ritzer!
Q: With what firm or company do you work?
ProjectM
Q: Where would you like to live?
On a beach with good surfing waves.
Q: What is your motto?
Effort is a choice.
Q: What is your greatest fear?
Being too scared to try new things.
Q: Finish this sentence: "If I could have one super-power it would be..."
Strength—not just physical but strength of character as well.
Q: If you could have dinner with one person, dead or alive, who would it be and why?
My husband because I know he'd find a fantastic restaurant, we'd laugh our tails off and have a perfect evening.
Q: Who or what got you into working in the legal industry?
At 20 years old, I needed a job in DC to stay in town for the summer with my boyfriend. I sent my resume to every graphic design job opening. Burkey Belser, a pioneer in legal marketing, hired me to as an intern at Greenfield/Belser. I stayed for 25 years until we sold the agency, worked my way up to partner and married the boyfriend.
Q: Your favorite musician or band?
The Grateful Dead
Q: What is your current state of mind?
Life is good, real good.
Q: Your favorite virtue?
Integrity