Unlock the Power of Data Storytelling: Jessica Goldberg and Heather McCullough to Present at LMA Southeast Tech Intensive
Get ready to rethink how you measure success! Jessica Goldberg, Director of Product and Business Development at INform54, and Heather McCullough, Co-Founder and Chief Growth Officer of Society 54 & INform54, will take the stage at the LMA Southeast Tech Intensive on March 5 for a game-changing session you won’t want to miss.
Their presentation, “ROI, ROO, and Data Visualization,” dives into The Intersection of Storytelling, Data & ROI—equipping attendees with the tools to turn metrics into meaningful narratives that inspire action. This dynamic session will explore how people absorb and act on information, making it easier to connect data with decision-making.
Highlights of the session include:
Case Study: Bringing Data to Life – See real-world examples of data storytelling in action.
Calculating and Communicating ROI: Making the Business Case – Learn how to frame your data to drive buy-in and showcase value.
Best Practices for Effective Data Visualization – Discover techniques to transform complex metrics into clear, impactful visuals.
Practical Takeaways & Next Steps – Walk away with actionable strategies to immediately elevate your data-driven storytelling.
You’ll learn how to advance your approach to Return on Investment (ROI) and Return on Objective (ROO), transforming raw data into compelling visual narratives that highlight strategic impact—from foundational insights to sophisticated, high-level analysis.
Ready to turn metrics into meaning? Register here.